Sign



Dec. 20, 1927.

1,653,033 H. C. BLOOM INGDALE SIGN Filed July 28, 1926 4). If Z M a a 2+ !l, 1 i 5;

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I mvEmoR film/n C Bloommgda/e I BY v v ATTORNEY HiRAM c. isnoolvrrnenann, on NEW YORK, N. 'assrenon T onnn'nrsPLAY, me; on

NEW YORK, N. Y., A COR-P siren such as are used in department stores and other places.

Department stores require a large number of price signs because of the great variety of articles they handle and the different prices at which the various articles are sold.

In the large stores this necessitates the employment of a force of skilled sign-makers who paint the signs by hand as required. By reason of the variation in the prices of the articles it is impractical to keep in stock a supply of printed price signs suitable for all requirements. Because of the fact'that the signs are now generally painted by hand they lack uniformityin appearance which gives a somewhat disagreeable impression on walking through the various departments of the store. 1

My invention has for-its object the provision of price signs that can be readilymade up from uniform stock parts by unskilled persons. a The invention .enables a store tokeep the parts in a small space at a convenient point and to give them out to the various departments upon requisition where they can be made up by employees of the departments as needed. 1 7

While I have'pointed out theadvantages of my invention for large stores, it will be appreciated that it is equally advantageous for small stores and shops. It is also to be understood that'the signs may be used for other purposes than displaying prices.

In the accompanying drawings illustrating the invention i i Figure 1 is a front View of one of my improved price signs;

Fig. '2 is a rear View thereof; Fig. 3 is a section on theline3-3 of Fig. 1;

Fig. 4 is a front view of one of the price cards detached from .the frame;

Fig. 5 is a rear view of a modified fram member; and,

Fig. 6 is a modification of the price card.

Referring now to the drawings,'the sign I. comprises a frame member 1 made of a flat piece of card-board or other suitable material having its central portion cut away and removed to provide an opening 2, which opening is of suitable size and form to receive the cards 3. The cards 3 are each printed or marked with a numeral, character,

OIt-ATIQN or new roan. v i

1926; Serial No.1 125,366."

or other desired indicia, and are so formed that they fit into the opening 2, but, prefer ably, with a slight space between adjacent cards, as indicated'in Fig. 1. By making the combined width of the cardsslightly less than the width of the opening 2, I find that i the cards can be easily inserted in the opening of the frame and their warping is minimized.

The frame 1 is provided with a that the liklihood of marking v 4 that surrounds the edge of the opening 2' and is of a color that contrasts: with the I color of the frame. For example, where a white frame is used I prefer to have the marking 4 black. I have found that/the provision of this marking gives an optical effect 'vhich tends to conceal the spacing between I the' cards 3 that otherwise wouldbe hoticeable.

ings contained thereon. If desired the- The cards 3 are all uniform in sizeand frame and-the cards may be of the same color, or they may be of differentcolors thus enabling the construction of a Inulti-colored In making up the'sign, the cards 3 are ad'- hesively fastened to the frame. For this purposeI prefer to use strips 5 of gummed paper such as is commonly used for binding 7 i packages ZIDCllS available in most, stores Preferably the frame 1 is laidface down on a flat surface and the cards 3, also face down,

are laid in the opening 2.. Strips of-the gummed paper 5 are then applied over the upper and lower ends of the cards so as to secure the cards to the frame. If'desired thestrips 5 may first bepasted'over the upper and lower edges of the opening 2 and then the cards 8 can be pasted'on to the'exposed portions of the strips After, the sign has served its purpose, the cards 3 maybe detached from the frame and the partscan be reused for another sign. v

and 6, the back of the frame is provided with bands ofadhesive 6 adjacent the upper and lower edges oft-he opening 2. In this instance the cards 3 are made somewhat longer than the space between theupper and lower edges of the opening so that they can be affixed at their ends to the bands of ad locate the cards.

r In the modification illustrated 'in F igsl5 '1 Various other modifications in the details of construction herein shown: anddescnbed may be made without departing lrom the scope of the invention.

What I c1a'imis:, i A sign including abody having an opening therein, a plurality of cards fitted in the opening and being disposed in relatively close side side relation said cards being cachof a length so as to have their end edges substantially abut the adjacent Walls resultant from the opening and, theouten side edges of the outer cards substantially abut the end wallsresultant from the open ing, and strip-like means adhesively secured to the back ofthe 'body and lapping the ends of each of the cards so as to sinmltaneousl secure all of the cards to the body.

I-IIRAM o. BLOOMINGDALE. f .7 

